Search Engine Marketing (SEM) is a paid advertising technique which helps in marketing the brand and businesses to the targeted customers through various ad campaigns and paid marketing. SEM is the most effective way to grow your business in today’s competitive market where everyone is trying to increase their brand value and awareness. Paid marketing is one of the best way to get the appearance on search engine result pages (SERP). The higher the position, more chances of getting hit and get the relevant traffic to the site.

The most important aspect of social media marketing is the keyword research and how the ads have been made. As it is all about the keyword selection for the ad campaign which is going to help deciding your CPC. Pay Per Click or PPC as popularly known, is the technique used to increase the brand awareness by paying for the clicks done on the ad keyword or the targeted keyword.

Please note that SEM incorporates SEO as well, as the success of any ad campaign rely on the keywords used for the making the ad and their presence in the site, which can be optimized while doing search engine optimization for the site. So content and keyword placement on the site is very important for getting the relevant traffic and hits on the site.

Search Media has a team of dedicated and certified (Google Adwords) which not only do the in-depth research on the keywords but also make the ads in such a way that it will generate the maximum result against the paid campaigns they made.